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Where to Start When Researching for an Interview

Securing an interview for a job opportunity is an exciting step in your journey toward your career. However, it’s what you do before the interview that often makes the crucial difference. Proper research is the key to standing out and demonstrating your genuine interest and preparation. In this article, we’ll explore the essential steps to help you start your research effectively, ensuring you walk into the interview room well-prepared and confident.

Understand the Role

Your first step in interview research should always be to dive into the details of the role that you are applying. Carefully read the job description requirements. Make note of the key responsibilities, qualifications and any specific skills, or experience they’re looking for. Understanding these details is essential for tailoring your responses during the interview to align with the organisation’s expectations.

Research the Company

Beyond the immediate position or program, delve into the background of the company. Get to know their mission, values, culture and recent achievements. Familiarise yourself with their products and/or services. A solid understanding of the organisation’s identity will enable you to articulate not only how you fit into the role, but also how you can contribute to their broader goals and mission.

Study the Industry

Depending on your interview, it’s essential to have a broader understanding of the industry in which the organisation operates. Stay updated on industry trends, challenges and opportunities. This knowledge will allow you to engage in meaningful discussions during the interview, showcase your industry awareness and demonstrate how your skills and expertise align with current industry needs.

Examine the Interviewer’s Background

If you know who will be conducting the interview, research their professional background. Visit their LinkedIn profiles and read any articles, or publications they’ve authored. This can help you establish a connection and tailor your responses to their areas of expertise, or interests. Showing that you’ve taken the time to understand your interviewer can create a positive impression.

Prepare Specific Questions

Based on your research, create a list of thoughtful and insightful questions to ask the interviewer. These questions should reflect your genuine interest in the role, company, or academic program. Asking questions demonstrates your enthusiasm, engagement, and a desire to learn more about the organization or program’s inner workings.

Explore Online Resources

Utilise online resources, such as the company’s website, blog posts, press releases and news articles. These sources can provide valuable insights into the organisation’s recent developments and priorities. It’s also a great way to stay up to date on any recent news, or projects that may be relevant to your interview.

Check Social Media

Follow the company on social media platforms like LinkedIn, Twitter, and Facebook. This will help you stay updated on their latest news, events and initiatives. Social media can also give you a sense of the organisation’s culture and engagement with its audience. Consider engaging with their content, or joining relevant groups to demonstrate your interest.

Look at Glassdoor Reviews

Websites like Glassdoor offer employee reviews and insights into company culture. These types of platforms can provide candid perspectives from current, or former employees, giving you a well-rounded view of what it’s like to be part of the organisation.

Practice Your Pitch

Based on your research, practice your pitch and responses to common interview questions. Tailor your answers to highlight your alignment with the organisation’s values and your qualifications for the role. Practice will not only help you feel more confident, but also ensure that you can effectively convey your unique value to the interviewer.


Effective research is the foundation of a successful interview. By thoroughly understanding the role, organisation, industry and interviewer, you’ll be better equipped to make a lasting impression and demonstrate your genuine interest and qualifications. Remember, your preparation will not only boost your chances of success, but also show your potential employer that you’re dedicated and ready to excel.


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